Through the collaboration with architects and designers, the artists of today, we want to create an hotbed of ideas that allows us to pursue the dream of a high-end bottega.

Andrea Federici

Born in 1981, master’s degree in Industrial Design at Politecnico di Milano. He is the owner of Andrea Federici Consulting, a strategic consulting firm that develops product design projects, exhibits and showrooms, design, graphic design and photography, collaborating with some of the most prestigious Italian furniture brands.

The firm’s strong international vocation led him to work on interior design projects in many foreign countries. He has received awards and awards including Red Dot Design Award, Good Design Award, If Design Award, German Design Award, Archiproducts Design Award, International Design Award.

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Rossi&Co. is a communication and design studio specialized in the field of furniture and interior design: a team of professionals with different, specific and complementary, skills, coordinated by the experience and creative personality of Paolo Rossi.

For Rossi&Co. each project is a real path that starts from the idea, continues with the analysis of the context, develops with a strategy, is concretized with the design, becomes a prototype and finally a finished product.

With its realization the product ends but its path continues: Rossi&Co. takes care of the photographic artistic direction and of the styling, of the graphics and the communication off line and on line, of the planning and the preparation of showrooms and fairs, of the organization of promotion events.

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SM'art R&D

The internal R&D department is made up of people with different ages and backgrounds, the team is close and attentive to our reference market. On one hand there’s experience, historical memory and vision of the evolution of the sector, on the other freshness, courage and the desire to experiment; they share an insatiable desire to innovate.

Inspiration mostly comes from a natural element as wood, stone, marble; but there’s a great attention to other types of decorative materials like metal, fabric and ceramic.

The idea that the constant evolution of products is the most effective tool to occupy the highest range is well rooted within SM’art; we focus on designing surfaces that are not only exceptionally exciting to look at and touch, but which can also be offered in a range of coordinated products.

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